A good Direct Marketing strategy depends on building and exploiting a database intelligently. What would such a database look like and how would I assemble one you ask? Well, at the risk of spoiling the plot, don’t worry we have already done the work for you.
What would it look like?
Well, to start with, you would want all the relevant information.
· Debtor Name
· Street Address
· City, ST, Zip +4
· Homeowner (yes/no)
· Phone Number
· Classification (Federal/State)
· Action Date
· Case Number
· Add Date
The more information you have the more cost effective and the better the response rate you will get. For example, if you work with clients that have a $15,000 and greater tax debt, why would you spend money marketing to those who don’t?
When would this information be most effective?
It is important to access this information when it is fresh and just filed. We have found if you market to these customers within the first 30 days of the lien being filed your response rate will more than triple. That is why we offer this information and Direct Market to these prospects on a monthly, weekly, and even a daily basis.
How do I market to these leads?
There is only one media available that offers a 98% penetration once you have pinpointed your target audience. And that is through the US Postal Service. This is why we Direct Market to these customers, on an personal basis, with one of our hard hitting mailers.
Hill Marketing has one of the most comprehensive databases on individuals and businesses with tax liens against them. Our Nation wide coverage is second to none. This information is collected from courthouses and update on a daily basis. We will down load all available tax liens over night, so first thing in the morning we have the freshest database.